Buna is a word for coffee in the Sidama region of Ethiopia. It is also a cooperative dedicated to social and environmental responsibility, transparency and freshness.
Our first product is Buna coffee - single origin, shade grown, freshly roasted, fairly traded, organically certified, reusably packaged delicacy. It comes without saying that it's 100 % pure arabica. We want to deliver the freshest possible coffee of the highest quality from the best possible source we can find. And we want Buna to spread its benefits on both sides of the chain - delivering fair prices to the producers and high quality to the consumers.
The reason we are doing the whole thing is that we want to encourage people to reflect upon the products that they are using in their daily lives and to demonstrate that viable trading practices that respect both the producers and the consumers can be established. We don't aim to make Buna the most widely sold coffee in the world, but we want her to offer the most intimate and genuine experience that she can. No pack of Buna will taste the same the next time. We don't strive for homogeneoues taste. Each harvest of coffee is different and it should also taste different. Roasting and flavour manipulation is not our cup of tea, pardon, coffee.
For us the key to quality is the acknowledgment of diversity. Uniformity and homogeneity are simply not what coffee (and the rest of life) is made of. If there is a message we would like to deliver to those that are interesting in taking a sip, it's this: Every time you put something in your body you're entering a very intimate relationship. It's certainly worth exploring whom you're inviting for a dance.
The idea for Buna grew out of a series of talks and presentations we had organised for various audiences, discussing the origins, production and preparation of coffee and it's many dark sides related to trade and power imbalances. The overwhelmingly positive response from our audiences has motivated to put into flesh what we have been talking about all this time. To begin to change the way we relate and engage with products for our daily consumption and the people and the environment behind them that made these products available to us.
We welcome you to support our campaign on Indiegogo here.
Our first product is Buna coffee - single origin, shade grown, freshly roasted, fairly traded, organically certified, reusably packaged delicacy. It comes without saying that it's 100 % pure arabica. We want to deliver the freshest possible coffee of the highest quality from the best possible source we can find. And we want Buna to spread its benefits on both sides of the chain - delivering fair prices to the producers and high quality to the consumers.
The reason we are doing the whole thing is that we want to encourage people to reflect upon the products that they are using in their daily lives and to demonstrate that viable trading practices that respect both the producers and the consumers can be established. We don't aim to make Buna the most widely sold coffee in the world, but we want her to offer the most intimate and genuine experience that she can. No pack of Buna will taste the same the next time. We don't strive for homogeneoues taste. Each harvest of coffee is different and it should also taste different. Roasting and flavour manipulation is not our cup of tea, pardon, coffee.
For us the key to quality is the acknowledgment of diversity. Uniformity and homogeneity are simply not what coffee (and the rest of life) is made of. If there is a message we would like to deliver to those that are interesting in taking a sip, it's this: Every time you put something in your body you're entering a very intimate relationship. It's certainly worth exploring whom you're inviting for a dance.
The idea for Buna grew out of a series of talks and presentations we had organised for various audiences, discussing the origins, production and preparation of coffee and it's many dark sides related to trade and power imbalances. The overwhelmingly positive response from our audiences has motivated to put into flesh what we have been talking about all this time. To begin to change the way we relate and engage with products for our daily consumption and the people and the environment behind them that made these products available to us.
We welcome you to support our campaign on Indiegogo here.
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